Billboards are supposed to get your attention. I often find that they do so in weird ways—using phraseology and photography that you wouldn’t really find in other methods of advertising, like in a magazine ad or something. Billboards are supposed to hit you in such a way that you remember them awhile after you have plummeted past them.
But I’ve found that there are many billboards in Chatanooga that do more than that—they just completely and utterly baffle me.
Just a small sampling:
does anybody know who this lady is? and what the heck she has to do with this bank?
or does she just simply emanate PERSONALITY! ?
This one always makes me feel uncomfortable for some reason:
I get the movie quote thing. But calling a Krystal burger “my little friend” does not in any way make them more appetizing to me.
oooooooooooooh nuts. ooooooooooooh yes.
Cheesey 1950s guy with immaculate white teeth busting through car window glass, grinning and doing the Uncle Sam point.
Point taken.
Biking, banking–obvious metaphor there!
And of course, you must be made aware of the MAN-FACTORY:
Building men! Forget nine months of labor! And childhood! And adolescence! Buy one ready-made, hot off the assembly line at McCallie!
And my personal fave, the one that never fails to strike me :
Unfortunately, the last word got blocked in the photo, but it basically ends up saying
“Good . . . Better . . . Bethel (!!!!) “
I’m going to continue to document this intriguing billboard culture as is needed.
Until then, you all have a very Bethel day.
Filed under: Uncategorized
